The Audience Overlap tab shows shared listenership between shows in your campaign, shows, publishers, or channels, helping you select shows and prevent audience overexposure, or find shows with similar audiences.

1. Go to Campaign Overview

2. Click the Audience Overlap tab

Quick Tips:

Sort by Net New Reach to quickly find shows with unique audiences

Compare Visitor % between shows to understand overlap levels

FAQ

Net New Reach showing 0%?

Check if show has enough data for analysis

High overlap?

Consider reducing frequency or selecting different shows