By Show & Day — spend, delivery, & performance by show & day/week & geo
See spend, delivery (podcast downloads, YouTube views, streaming impressions, reach, frequency), and performance (visits, purchases, etc) by day/week.
Use cases:
- Get spend, delivery, and performance results by show and day. Here’s how we calculate spend!
- Feed spend and impressions into an MMM (mixed media model).
Export Steps
From Dashboard
- Go to your Overview tab in the Campaigns Tab
- Select your date range and settings -- it’s recommended to just use the past 3M or 6M to include downloads/views for episodes published at least 120 days ago.
- Next to the graph click the “Download Button”
- Select Download by Show & Day/Week (& geo)
- This will download performance by show broken out by day/week and optionally Country (for Geo).
Example Export - Link Here
Included Metrics
- Week
- Day
- Media Type
- Publisher
- Campaign
- Spend
- Show
- Episode
- Publish Date
- Type
- Podcast Downloads
- YouTube Views
- Reach
- Visitors
- Visits
- Leads
- Installs
- Signups
- Purchases
- Revenue
- Visitors Modeled
- Visits Modeled
- Leads Modeled
- Installs Modeled
- Signups Modeled
- Purchases Modeled
- Revenue Modeled
- Campaign ID
Individual Conversions — all attributed events with their exposures
For each attributed conversion, see all associated exposures (show, episode, timestamp).
Before noisy IP modeling, this lets you see underneath the hood of the attribution, and how each exposure is being weighted (full/partial credit in the Conversion Weight column).
This export also returns the household IP, order/user/purchase IDs passed to Podscribe with each conversion event. Use it to match your customers to audio exposures.
Use cases
- See which order / customer IDs were attributed to podcast listens.
- Trace which shows led to which conversions by seeing all exposures for every conversion.
- See conversion weights
Dash Export Steps
- Go to Overview in the Campaigns Tab
- Select your date range and settings
- Next to the graph click the “Download Button”
- Select the download by the Individual Conversions
- This will download each attributed conversion with the order ID and exposures
Example Export - Link Here
Included Metrics
- Purchased At
- Action
- Discount code
- Purchase Amount
- Conversion Weight
- Order number
- Show Last Listened To
- Episode
- Last Heard Ad
- Landing URL
- Referer URL
- Publisher
- New customer
- Conversion UA
- Impression UA
- IP
- Currency
- ISP Weight
- GAID or IDFA
- Device ID
FAQ
Why are there fewer conversions than on my dash?
If you sum Conversion Weight, you’ll likely get a number ~50% of that on the Overview card for the same timeframe. This is because you only see direct IP-matched conversions here (or those matched through Tapad). This is only the conversions for residential IP impressions. We then take the conversion rate for these and model conversions on noisy IPs. Learn more about modeling.
Why are there conversions with no conversion weight?
The report may include purchases that use a Discount Code but have no Conversion Weight — meaning Podscribe did not see them exposed to an ad.
This is so that the report can also be used to view all promo code purchases. Since the system may not always know which promos correspond to podcast campaign purchases, we just include all purchases that have used a code.
To filter on only conversions that Podscribe saw exposed to an ad, exclude rows with an empty Conversion Weight column.
It is natural for ~50%+ of promos to not have a Conversion Weight , because Podscribe only can measure residential impressions, ~50% of all impressions. These promos are accounted for in modeling step to noisy IPs. Read more on methodology.
Why are there more conversions than on my dash?
Instead of counting rows, be sure to sum Conversion Weight. Each attributed event may have multiple exposures for it, with the weight of that exposure in Conversion Weight.
What is conversion weight?
Conversion weight refers to the credit that an individual episode gets for driving someone to purchase on an advertiser's site. If someone listens to an ad in two episodes of the same podcast before purchasing once, each episode receives a conversion weight of 0.5. The sum of all conversion weights is the total number of attributed purchases we've tracked.
Campaign By Delivery & Performance
See how placement and impression issues might be affecting performance. Download by campaign delivery and performance to see all your impression, placement, and ad related issues along side campaign performance.
Use cases:
- Export performance broken out by campaign alongside verification flags and impression issues all in one report.
Limitations:
- Different flights on the same show will be shown separately, and may have overlapping impressions/performance. The By Show & Day CSV is recommended to avoid this.
Export Steps
- Go to the Campaigns Tab
- Click the download by CSV button, then elect With Delivery and Performance
Export Example - Link Here
Included Metrics
- Advertiser
- Publisher
- Campaign
- Podcast
- Geo
- Start date
- End date
- Expected
- Category
- Unit
- Spend
- CPM
- Ads
- Status
- Impressions
- Podcast Downloads
- YouTube Views
- Reach
- Freq.
- Visitors
- Visitor %
- Visits
- Visit %
- Installs
- Signups
- Leads
- Convs.
- Conv. %
- Revenue
- ROAS
- CPA
- Resolved status
- Resolved status
- Prefix placed
- DI Pixel
- Comments
- Ad Server
- Downloads
- New Converted Devices
- New Device Downloads
- New Subscribers
- Expected Impressions
- Campaign Id
- Synced At
Questions? Check out our FAQ for answers!
Powered by