Why give Podscribe access to your podcast's analytics?
Sharing access to your analytics data from Apple Podcasts, Spotify, and YouTube gives Podscribe more granular insight into how your audience consumes your show, specifically how many reach a particular portion of an episode and what their demographics are.
This deeper integration gives a publisher several advantages:
- Automate advertiser reporting for the legacy "engaged view" metric on YouTube: YouTube is changing their view metric on 8/24 to a new metric that will likely be substantially higher, since it will have no consumption minimum rather than the traditional ~30 seconds of minimum consumption. Podscribe can automatically pull the old engaged view metric with this integration and seamlessly report on it to advertisers for campaigns.
- More accurate YouTube attribution modeling: Podscribe will use the number of viewers who watch the ad rather, than the episode view count, to model off of, resulting in more accurate ad performance measurement. By default, ad impression counts will not be displayed anywhere on the Podscribe dash. Podscribe will also receive video listener demographics such as age, gender, and location, to further improve the modeling.
Because metrics for podcasts that provide analytics access will be significantly more accurate, Podscribe will give an analytics verified badge on the platform to all opted-in publishers, to make it easier for advertisers to identify which shows will have the most accurate reporting.
Podscribe will never sell your data to another party and will only make it available for improved measurement reporting for your advertisers and improved visibility within our research platform. You can revoke any time and request Podscribe to delete all shared data. Please email partnerships@podscribe.com with any questions or concerns.
Steps to integrate
Please follow the steps for each platform below to share analytics access.
YouTube: Grant Access to YouTube Analytics API (necessary for Podscribe to automate ‘Engaged View’ reporting to advertisers)
You can connect YouTube analytics by granting Podscribe access through our authorization flow.
Steps
- Sign in to Google with the account that owns your channel.
- Grant Podscribe access
Here is the data that Podscribe will be able to access:
- Views and engagement — views, engaged views, likes, comments, shares, and playlist activity
- Watch time and retention — watch time, average view duration, average percentage viewed, and audience retention
- Audience demographics — age group and gender
- Geography — country and regional viewing data
- Devices and platforms — device type and operating system
Podscribe can NOT collect YouTube monetization or revenue data from this integration.
Apple Podcasts: Share Analytics Access
Who can complete this?
Someone with Admin or Legal access in Apple Podcasts Connect.
Steps
- Open podcastsconnect.apple.com and sign in.
- Go to Account → People → +.
- Invite dataingest2@podscribe.com. You can enter Podscribe as the name.
- Set the role to Analyst.
- Give access to the shows we should track — either all shows or a specific list.
Once the invitation is sent, Podscribe will accept it and use the analytics access for the selected shows.
Spotify: Share Analytics Access
To give Podscribe access to analytics for your content in Spotify for Creators, please invite our Spotify account to your team.
Steps
- Open Spotify for Creators in a web browser and sign in to the account that manages your show.
- In the left sidebar, go to Settings.
- Select Team → Manage Team.
- Enter dataingest2@podscribe.com. You can enter Podscribe as the name.
- Under access levels, grant access to Analytics.
- Click Invite.
Spotify will send an invitation to that email address. Once we accept it using our Spotify account, we will be able to access the analytics available for your shows.
Having trouble or want to do this over a live screen share? Email adops@podscribe.com.
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