Legend:
- Placement Flag, relating to the aircheck found
- Impression Flag, relating to the impressions received
- YouTube Flag, relating to the simulcast ad found
Status | Definition | Avg % of Ad Occurrences |
Missing | The expected ad was not found. | 7.7% |
Stacked | An ad has at least 3 other ads immediately before it. | 0.7% |
Competitor | A competitor’s ad was also found in the same episode. | 1.5% |
Double Spot | The same ad has been duplicated multiple times in the same episode. | 1.7% |
Short | An ad is shorter than expected. | 2.7% |
Wrong Position | Found placements differ from expected placements, eg expected mid-roll but found pre-roll. | 4.5% |
Bad Promo | The found promo/URL differed from the expected. | 3.6% |
CTA not Repeated | The expected promo/URL was not repeated at least twice. | 1.5% |
Stale Read | An ad matching this request has been re-used from a prior week on this show (same exact audio). This flag only applies to episodic ("baked-in") campaigns. | 5.7% |
Late Insert | For a baked-in buy, an ad was inserted into an episode after publish - meaning it was not present when the episode went live. | 0.8% |
Missed Talking Point | An ad is missing a required talking point. | - |
Bad Show Notes | The episode description lacks the required disclosure | - |
Ad Removed | For an episodic buy, an ad was removed from the episode before 30 days since the episode aired. | |
Tracking not set up | We have 0 impressions in our databases for this campaign. | |
Underdeliver | Did not deliver the full amount of impressions. (Only for baked-id) | - |
Underpacing | This buy is projected to deliver fewer impressions than are expected. For simulcast buys, the combined YouTube views + RSS downloads are projected to be under. | - |
Low % Usable IPs | Fewer than 20% of the impressions for a campaign are usable for attribution. This is likely because the IP addresses are truncated by the publisher, are mostly from datacenters, or there is an issue with the pixel. Performance is modeled for the unusable IPs, but the results may have less significance. | - |
High Frequency | Had an average frequency > 5 on the show in the past 30 days. | - |
High Concentration | Over 17% of impressions went to under 2% of listeners. | - |
Bad Geo | Over 30% of impressions went to an unexpected geo. | - |
Below Fold | The promo/URL in the Youtube show notes is not below the fold and not visible unless the description is expanded. | - |
Bad Hyperlink | The YouTube video has an unclickable link in the description. | - |
Brand Safety | An episode contains possibly harmful or sensitive content in the following categories: [POLITICAL, PROFANITY, etc]. | - |
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