For attribution and delivery reporting, publishers must tell Podscribe which listeners are exposed to your ads! The publisher attaches a Podscribe tracker to the podcast or campaign, so Podscribe can receive, for each ad impression:
- listener IP address (eg
13.3.4.9)
- listener user agent (eg
Spotify 1.2.3orApple Podcasts 12.3)
- timestamp
- episode & podcast ID
With this data, Podscribe can report on:
- impression delivery count
- geography of the listeners, eg by country/city/DMA/zip
- reach & frequency
- attribution - how many exposed listeners visited/purchased after being exposed
The process is quite straightforward after you have created your campaigns:
- Determine which campaigns need tracking.
- Send out the necessary trackers to publishers.
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