Privacy & Security
What data from publishers does Podscribe collect?
Podscribe's tracking URL/DAI pixel collects only non-personally identifiable information. The data gathered is strictly limited to what is passed back through pixel macros and HTTP headers, which includes:
- Advertiser & Campaign Details (advertiser, client ID, campaign name)
- Episode & Series Data (episode ID, series ID of the show)
- Event Type (e.g., impression)
- Timestamp (time of the event)
- Platform & Publisher Info (hosting platform, publisher)
- Unique Request ID (for deduplication and tracking)
What is the script actually doing on my site?
Our script:
- stores via cookies the device ID, landing and referrer URLs
- sends a page view event on every page the user visits where the view tag is placed
- sends a purchase event, when our purchase tag is called
How long does Podscribe store this data?
Until 5 years have passed, no longer commercially useful, or until deletion is requested.
Where is this data stored?
Podscribe stores this data in the US in its AWS cloud datacenters.
What cookies does the Podscribe script set on my site?
Cookie Name | Description | Retention |
__ps_r | Stores the first referrer URL (the original source that brought the user to the site). Used for first-touch attribution. | 365 days |
__ps_sr | Stores the session referrer for the current browsing session. Used for session-level attribution. | 30 minutes (rolling) |
__ps_lu | Stores the first landing page URL where the user entered the site. Used for attribution and analytics. | 365 days |
__ps_slu | Stores the session landing page URL for the current visit. Refreshed each session. | 30 minutes (rolling) |
__ps_did | Stores a unique anonymous device ID (pscrb_<UUID>). Used to recognize returning browsers for analytics and attribution. | 365 days |
__ps_fva | Stores the timestamp (in milliseconds) of the first visit. Used to measure customer journey duration and return frequency. | 365 days |
How is Podscribe GDPR compliant?
Podscribe technical storage and processing of data is GDPR-compliant, but Podscribe needs to have a GDPR-compliant Data Privacy Agreement in place with the advertiser. The advertiser must also have certain measures in place on their website.
Email support@podscribe.com for more info.
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