To customize your attribution settings, jump to your Campaign > Overview tab and select the Gear icon:
Adding Filters: You can customize the dashboard view by filtering for specific publishers, campaigns, shows, or other classifications by clicking ‘Add Filter’
Date Picker: Choose quick selections for 1M/3M/6M/1Y or custom time range by clicking on the calendar icon.
Settings Profiles can be used to save your default and customized views of the data as required by your specifications. Profiles will only apply to the settings listed in the table below:
Setting Name | Default | Description |
Model | Multi | First, last, multi or multi time decay. If a conversion was exposed to 3 different impressions, first touch gives all credit to the first impression, last to the last impression, multi .33 to each, and multi time decay gives most credit to the latest impression, and least credit to the oldest impression. |
Incrementality | Off | When toggled on, metrics that have the Incrementality badge are being expressed as incremental numbers. To see incrementality, Podscribe requires at least 1M impressions per month. |
Model Public Space IPs | On | When on, Podscribe models for the performance impact of noisy IP addresses |
Model Conversions For (Simulcast Modeling) | YouTube On, Rumble Off, Spotify Video Off | When turned on, Podscribe will apply the response rate of the audio portion of the podcast campaign to the matching Simulcast episode’s live view counts. The number next the each toggle represents the weight of the modeling. For instance, when YouTube is set to .75, it means the modeling will de-weight the response rate applied to YouTube views by 25%. |
Conversion Window - Podcast | 30 days | How many days an on-site engagement (i.e. purchases, visits, leads, etc) must come after a podcast impression to be attributed to the campaign. Can be adjusted at any time from 1 to 60 days. |
Conversion Window - Podcast | 14 days | How many days an on-site engagement (i.e. purchases, visits, leads, etc) must come after a streaming audio impression to be attributed to the campaign. Can be adjusted at any time from 1 to 60 days. |
Exclude prior customers/visitors | No | Exclude conversions from prior customers or visitors. We use our own IDs, IP+UserAgent pairs, and hashed emails to identify past visitors and customers. That being said, advertisers can also elect to send an ‘is_new_customer’ flag so we are better informed in our exclusions. |
Exclude referrers | None | Exclude conversions by referrer URL - ie the prior site they clicked the brand’s link on. Eg clicking an ad on Facebook to get to a brand’s site would have a referrer URL of Facebook. |
Exclude UTM source/medium | None | Exclude conversions by landing URL, specifically UTM source & medium parameters. Eg exclude all conversions that have UTM medium SMS, because these customers came from an SMS campaign message link. |
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