To send accurate attribution data to Podscribe, you’ll want to include two IDs in every integration:
1. Advertiser ID
- Identifies the brand or advertiser being tracked.
 
- Ensures events (like purchases or views) are attributed to the correct advertiser.
 
- Without this, attribution is not possible.
 
2. User ID
- Belongs to the team managing the advertiser account (usually a publisher or agency).
 
- Required for routing events to the correct Podscribe dashboard.
 
- Without this, a brand’s agency/publisher will not be able to see attribution results automatically.
 
Here’s how to generate them:
🛠 How to Generate the IDs
- Log in to your Podscribe dashboard.
 
- Go to Tag Setup → click Generate New Tag.
 

- Search for your advertiser. Choose the most official-looking entry (logo, correct name). If multiple advertisers show up and you’re unsure of which to pick, email adops@podscribe.com.
 

- Click Preview to view the tag.
 

- The Advertiser ID and User ID will be in bold near the top of the page.
 

✅ Use These IDs In:
- Podscribe’s Shopify app
 
- Adjust and other MMP integrations
 
🧪 Final Check Before Launch
QA the data to verify that it is correct before launching a campaign.
