Podscribe published in its Q3 PPB report podcasting’s first ever reach report. The podcasting reach curve describes how many listeners will be reached based on how many impressions are delivered per month Note that the curve levels out around 100M listeners per month, which is approached with 1 to 1.5 billion monthly impressions.
Here is a link to the underlying data.
Methodology: To produce this reach curve, Podscribe simulates actual podcast buying. This is done by randomly selecting sets of shows in the top 5000 shows, and taking 70% of their audience, to simulate ‘buying’ an ad or set of impressions on that show.
A reach curve for streaming audio, and a combined one for streaming & podcasting audio will be coming soon!
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